First there was a BB cream, then a CC cream and then a DD cream… Now there is an EE cream and Estee Lauder is the first one to launch it! What are the benefits of the EE cream you’re wondering? It means Enlightened Even and it’s suppose to brighten up and even out the skin tone.
Official press release from Estee Lauder:
– Enlighten Even Skintone Correcting Creme
Lush and lightweight, this intensely hydrating creme includes a natural complex of Lentil Fruit, Watermelon and Apple to provide deep comfort and long-lasting moisture. Repair Optimizing Technology helps skin maintain its natural repair capabilities, which is depleted by daily exposure; while a potent blend of anti-oxidants and anti-irritants helps soothe and calm visible irritation by night while helping defend against environmental damage by day.
Price: 404 AED // $110
– Enlighten Even Skintone Corrector SPF 30
The first line of defense against daytime damage, this transformative EE Creme provides every day protection against UV, irritating pollution and free radical damage. Baicalin, a high-purity, high-potency extract of Scutellaria Baicalensis, helps to minimize the irritation from pollution that can trigger the formation of excess pigment and dark spots. To give skin an overall more even effect, this smooth, fluid creme includes color-correcting pigments that create a more uniform tone and a blend of fine optics that add instant radiance. Available in three sheer shades to suit a variety of skintones, NEW Enlighten Even Effect Skintone Corrector SPF 30 provides a naturally luminous finish.
Price: 228 AED // $62
– Enlighten Even Skintone Correcting Night Serum
This silky, lightweight fluid serum reduces the look of all types of discoloration, including redness, sun and dark spots. A dynamic duo of synergistic ingredients – a powerful anti-spot ingredient and an exclusive anti-irritant compound – boosts skin’s natural ability to resist spots and discoloration, helping prevent new dark spots from forming. Estée Lauder’s most advanced spot-correcting and brightening ingredients help to naturally “dissolve” the look of dark spots and help skin resist the formation of visible spots due to accumulation of excess pigmentation. NEW Enlighten Dark Spot Correcting Night Serum is so powerful a significant reduction in the look of spots begins in less than two weeks.
Price: 423 AED // $115