With the celebration of World’s Ocean Day – La Mer, known for producing products that are inspired by the ocean has teamed up with National Geographic including Dr. Sylvia Earle who has studied the ocean for nearly half a decade! The goal with Blue Heart is to help create awareness of the need to protect and explore the ocean. With the limited edition packaging (which is available starting from this month) La Mer is sharing its Blue Heart through a commitment to supporting the protection of ocean habitats for generations to come.
Blue Heart, based on a short film by National Geographic called ”The Blue Heart” is La Mer’s iconic signature Crème de la Mer jar in a 100ml size wrapped up in a limited edition packaging. It only makes sense for the brand to invest in such a cause as their primary ingredient is Sea Kelp. I personally think it’s a great cause, creating awareness for the nature is always a good cause!
Very inspirational video which I highly recommend watching! 🙂
*Retails for 460 AED across the Middle East.